Our founder Lance C. Lambert started cooking at age 6. One thing he paid special attention to was how his dad seasoned steaks for the BBQ. Years later while attending college in San Luis Obispo, better known to locals as “SLO”, he was introduced to a special cut of meat; tri-tip. Like most, Lance used the typical “Santa Maria-style” seasonings but none offered the flavor or kick he desired.

Over the next ten years Lance worked on a seasoning blend of his own; a blend excellent for tri-tip and other red meat cuts. In 2005, after several versions, he perfected a seasoning worth sharing. This final version was first bottled and passed out to clients and friends. Everyone raved about the seasoning and encouraged Lance to share with the masses. He also received feedback about the different foods on which the seasoning was being used (see recipe page). These encouraging responses motivated Lance to offer his creation for all to enjoy! To this day our seasoning is still produced in small batches, to make sure the same quality and consistency goes into every bottle.